Would you have a problem with making solid marketing choices according to tangible data? If that’s the case you’re not alone. We talk to numerous business owners who feel they’re forced into making choices quickly and without tangible metrics to assist their selected direction.
As I cannot solve all your marketing conundrums, I’m able to provide a suggestion that gives a choice for viewing software development company traffic shifts and monitoring potential causes of such movement.
Within Google Analytics there’s a user friendly feature known as annotations. Google Analytics annotations are quick to apply plus they can offer a giant of information for marketers.
Maybe You Have Requested One of these simple Questions?
Did our website redesign help bounce rates?
Did the ppc campaign increase website conversions?
Did that actually costly trade event drive any web site traffic?
Do you consider that Google formula change hurt our web site traffic?
For those who have wondered about may be, I’ve got a quite simple way to start responding to these questions with tangible data. And to really make it better still, that can be done free of charge and from in your Google Analytics dashboard.
Here’s Why You Need To Use Annotations in the search engines Analytics
Google Analytics annotations may be used to record any kind of event that may adversely or positively help things like inbound web site traffic, bounce rates, conversions, and revenue.
Real-world situations for implementing Google Analytics annotations include:
Major shifts in content or website structureExample Screenshot of Google Analytics Annotations
Modifications to software development company contact or lead forms
Advertising campaign creation or stoppage
Decrease or increase inside a marketing budget
Alterations in ppc, remarketing, or offline advertising Google penalty start or finish
Alternation in Search engine optimization, pr, or any other marketing consultants
Attendance in industry occasions
Industry shifts or developments
In-house personnel changes Recording website outages, adware and spyware, or hosting issues
Pretty awesome huh? Annotations are awesome simply because they can offer invaluable data.
I personally use annotations to trace design changes to the website, updates to the core content, and modifications to the contact forms.