When it comes to a website developer to develop your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are seven important rules of thumb to observe to make sure your website performs well.
1) Do not use splash pages
Splash pages are the first pages you see when website developer arrive at a website. They normally have a very beautiful image with words like “welcome” or “click here to enter”. In fact, they are just that — pretty vases with no real purpose. Do not let your visitors have a reason to click on the “back” button! Give them the value of your site up front without the splash page.
2) Do not use excessive banner advertisements
According to web developers even the least net savvy people have trained themselves to ignore banner advertisements so website developer will be wasting valuable website real estate. Instead, provide more valueable content and weave relevant affiliate links into your content, and let your visitors feel that they want to buy instead of being pushed to buy.
3) Have a simple and clear navigation
Website developer have to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site.
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4) Have a clear indication of where the user is
When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “abandon ship”!
5) Avoid using audio on your site
If your visitor is going to stay a long time at your site, reading your content, a website developer will want to make sure they’re not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it — volume or muting controls would work fine.
6) The most important – Host only with a Reliable Hosting Provider.
Before Chosing a Web Hosting provider, read its reviews and always check the top 10 hosting providers. A good resource to research hosting providers is at Top10DedicatedHosting.com Home
Website developer Malaysia talk to a lot of people who are doing business online everyday (no surprise given my industry). Come to think about it, almost every single one of my conversations are with Internet business owners and 90% of them ask me the same question; “Would you please take a look at my website, and give me any ideas on how to improve it?” Besides helping business owners find products to dropship, I own my own business online and have been where these people are. Website developer Malaysia love to help in every area that I can, or have time for.
I have narrowed down what I think are the top 6 ideas to improving a dropshipping website –
1. Site Structure – Make sure your site loads fast, and that the code is clean. If you built the website yourself, or had someone else build it, did you make sure (you or) they used CSS, and that it validates. When using CSS you make sure that everything on the site is uniform. The font size, style of font, colors used etc. You will lose more customers then you realize by having a site that looks like it was designed by a 6th grader in a computer class. I know you have seen them. Text that is a rainbow of colors. First paragraph green, second paragraph red, next yellow and so on (just repeat any color you can think of and you get the point). Creating a site like this is very unprofessional and you will not be taken serious.
2. Images, graphics and banners – Make sure that you are using the cleanest looking, fastest loading and most optimized images you can. There are several programs out there that will help you optimize your images for the web. You may even have some software on your computer and not even know it. Most programs like Photo Shop, or Paint Shop Pro (even the basic operating system photo programs) have image optimization programs that can help speed up the load time and clarity of the photo. The more images that can help describe the product you are selling, the better. Remember the saying that a picture is worth a thousand words.
3. Site Navigation – If your potential customers can’t browse through your site easily, or feel they are lost, you will lose them 80% of the time from website developer Malaysia experience and website analytics tracking. I try to follow the “3 click rule”, meaning that it will not take people more then 3 clicks to get to your shopping cart. Also make sure you add an html site map and a universal search engine site map so the search engines can know about the pages you are offering and when they are updated. Doing this will help you have the freshest content from your site on the search engines.
4. Amazing Unique Keyword Rich Content – The more information you can provide the better. People get on search engines to look for what? Information. If you are not providing information that is at the very least better then your competition web developer, then you might as well give up. For example, if you are working with a supplier, and so are 1000 other people, how many of those people do you think are just copy and pasting the product descriptions and not doing anything they can to make it their own using the keywords they want to target? Most of those people are not doing anything to make their content better (from my experience) so even just changing things around a little and making the content better by being more descriptive and using more keywords will put you ahead of the competition 100%.
5. Make Me Feel Safe – If your website developer do not have any kind of SSL certificate, BBL logo, or “hacker safe” logo on your site, then you need to research these out and do whatever you can to get at least one of these added to your site where visitors can clearly see. With all of the talk going on about identity theft people are very weary these days about giving credit card info online. So, anything you can do to help people feel safer on your site (even a little bit) will help increase sales.
6. Contact Info – People are curious by nature, and the thing that runs through my mind more then anything when I am visiting a site is – “Who is the person behind this?” I want to know that I can talk to a human if needed and that someone will be there to actually answer my email or return my call. Make sure you have a phone number where people can contact you, email address and mailing address. When people know they can contact you they feel safer and will be less hesitant to purchase from you.
Website developer Malaysia have blogged a lot about these topics in the past, but i wanted to do a new post and talk about what I believe are the most important things you can be doing right now to improve how things are going on your website. These are not hard or costly steps, but will take some time and planning. If you get started implementing them now it will pay off in the long run.
1. Conceptualize an idea. Think what you like your future website to be. What audience will you cater? Everything you do must redound to their fulfillment. They will be visiting to get what they need. Be sure that their needs are answered. That way they will be satisfied and will keep coming for more. Not only that, they can recommend your site to their friends if they find it functional and nice.
2. Find a host. Having a host is not that expensive. In fact your web developer can get one at $70 for two years. However, if you don want to spend a single penny, there are lots of sites that are hosting for free. The only consideration is that their banner must be placed in your site. That for one is a great deal, isn’t it?
3. Start with your first page. Do the layout and design your first page. It will be easier and better if you have basic knowledge in HTML. Though there are hundreds of What You See Is What You Get (WYSIWYG) editors, but web developer will create a better site using HTML. There are tutorial sections available online. Take advantage on them and apply your knowledge to the web design you are creating.
4. Edit your page. Observe the loading and the navigation. Are your web developer doing well? How about the web design, is it pleasing to the eyes? Are the fonts readable? Is the content helpful? Are there errors in spelling and grammar? Better check all these little details. They may be tiny details but they make up the whole website. Be careful in dealing with them. If there is a need to redo the page do it. It will be disastrous if you are displaying a total trash.
5. Do the rest of the pages. The goal is to attract visitors, keep them and to gain more.
Edit, proofread and edit more. It pays off to have everything in order. Never sacrifice the quality of your website. It is your frontline. It is the one capable of attracting visitors that makes your business sell.
6. Submit the pages to your host. After you are done with the pages and the editing, you can submit them to your web developer. Wait for it to be shown in the net. Do not forget to update the pages regularly. You have to be updated in order not to lose your target market. Otherwise, they will look for a better site that can satisfy their needs. You don’t want that to happen, do you?
You may not realize it but your site is already done. Easy as your ABC’s!
Huge Mistake #1: Creating a Website with Flash — Did you know in a recent study, top internet marketers discovered that having a website created with web developer Malaysia, actually decreased the response from prospects and customers by as much as 370 percent?
Here’s why: Your prospects and customers are most likely visiting your website using all types of different computers, connection speeds and internet configuration settings…
What may look great to one visitor may not even appear for another! You could very easily have shelled out hundreds or even thousands of dollars to have a website created using the Flash technology, only to find out that some of your visitors will never see it! (Not to mention the loading times can cause your visitor to close your site, never to return again.)
Huge Mistake #2: The “Internet Catalog” Approach — You see this everywhere. Good, honest and hardworking businessmen and women get online to sell their products or services, and have a site created for them that contains a link to just about everything they offer on one page. Their thinking goes along the lines of, “…well, I don’t want to leave anyone out. If they come to my site, I want to make sure I have what they’re looking for…” — This way of thinking could not be further from the truth.
Here’s why: There’s an ancient rule that goes back to the very beginning of direct-marketing on the internet, taught by the richest, most legendary and well-respected internet marketers of all time…
“When you give your prospects too many choices, they become confused and aren’t sure what to do next. Confused people never buy anything.”
Huge Mistake #3: Optimizing Your Sales Site for the Search Engines — You’ll see this taught in nearly every “internet marketing” course, manual or eBook out there… “You must optimize every page of your website for the search engines!” — In fact, this false teaching is accepted as ‘gospel truth’ so often that most web designers will offer to do this for you at no, or little extra cost…
What they don’t understand is that certain words and phrases must be either re-worded (to make it “keyword rich”) or taken out completely, just to be looked upon highly by the mighty search engines — and this could kill your sales, literally overnight.
Here’s why: When you or a hired web designer optimize your sales page (i.e. any web page designed to sell your products and services) to get a higher listing in the search engines, you’re going to have to sacrifice the pulling-power of your sales copy (i.e. written sales material) just to get those higher listings. Sure, this can bring you more traffic — but what good is all the traffic in the world, if your visitors arrive at your website and aren’t compelled enough to read why they should order your product?
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For years, it has been taught that you should always try to find a “balance” of SEO (Search-Engine-Optimization) mixed with promotional copy designed to sell your products and services…
Wrong Again! — The truth is that you should never optimize your sales page for the Search Engines. Instead, you should create tiny “entry pages” for each keyword related to your product or service, (highly optimized for the Search Engines) and have them link to your main sales site! (We can show you exactly how to do this quickly and easily and get *massive* targeted traffic from the Search Engines – without ever *touching* your sales site!)
Huge Mistake #4: Having a “Graphics-Based” Website — Sure, graphics can certainly help us to visualize a particular situation or circumstance, product or service… But did you know that having a graphically-driven website can actually distract your visitor away from your sales message?
After all, your sales message (or “web copy”) is The #-1 most important factor in a website that makes money. If your visitors are paying more attention to your “professional graphics” than your sales message… you’ve just lost another sale.
Here’s why: You’ve got approximately seven seconds from the time your visitor arrives at your site, to the time they decide whether to buy your product, get more information or leave. If you’ve got a graphically-intensive website, your website will most likely still be loading past your seven-second time limit.
That’s a “customer-killer” in and of itself – however, the real reason lies within the fact that the bigger, brighter and more beautiful your graphics are, the more they will distract your visitor from your sales message. And if your visitor is distracted even for one second, it could mean the difference between getting a sale, and losing a customer.
Huge Mistake #5: Designing a Website with Zero Marketing Experience — Most web designers have no idea how to make money on the internet, with anything other than their design services. It’s not their fault – they simply have no or very little marketing and sales experience. After all, they’re just website designers…
However, having your website designed by someone with Zero internet marketing experience is like buying a street-car without an engine… it won’t go anywhere, and it’ll just waste your time and money!